▲ Zhang Junfeng, Director of Wen County Bureau of Culture and Tourism, delivers a speech

In his speech, Zhang Junfeng, Director of Wenxian County Bureau of Culture and Tourism, said that the Huai medicine industry is a pillar industry in Wenxian County. Vigorously developing Huai medicine health tourism and creating Huai medicine health brand are conducive to the promotion of Huai medicine culture, promoting the upgrading of Huai medicine industry, and are also a powerful starting point for Wenxian County to expand and strengthen the two major tourism cards, "Tai Chi Boxing" and "Huai Medicine".

▲ Speech by Kang Mingxuan, the eighth generation inheritor of Huaishan Hall

Kang Mingxuan, the eighth generation inheritor of Huaishan Hall, introduced that in recent years, the overall environment has significantly improved people's understanding of traditional Chinese medicine. Huai medicine, as a treasure of Chinese medicine culture, has great potential in medicine and food homology, prevention of disease, food and Tonic Diet, health intervention and other aspects. In 2020, Huaishantang transformed and upgraded, and launched the concept of full life cycle healthy food and nutrition, creating a healthy twelve grain food and nutrition product system, contributing the wisdom and power of Huaiyao to the health and beautiful life of the whole people. The establishment of a tourism department to strengthen and expand the Huai Shan Tang health care cultural tourism sector is an important embodiment of the transformation and upgrading of the Huai Shan Tang brand, and also a beneficial exploration for the high-quality development of the Huai Shan Tang industry.

As a time-honored brand with a history of 249 years and a national level intangible cultural heritage technology inheritance enterprise, Huaishantang has a rich historical and cultural heritage, mature food and health concepts, and a complete food and health product system, which is an important pillar and solid guarantee for Huaishantang to create a healthy tourism.

▲ Speech by Zhu Yanlei, Director of Huaishantang Tourism Business Department

Zhu Yanlei, head of Huaishantang Tourism Business Department, focused on discussing the new operation mode of Huaiyao Health Culture Tourism. Relying on powerful tourism terminal resources, using brand zones, in-store stores, and other forms, guided by culture, supported by products, and focused on content and services, tourists can deeply and systematically experience Huaiyao Health Culture and fall in love with Huaiyao Health Lifestyle.

▲ Visit the four major Huaiyao Health and Intangible Cultural Heritage Workshops in China and take a group photo

Finally, all participants, led by their staff, visited the four major Huaiyao Health and Intangible Cultural Heritage Workshops in China to experience the food culture of Huaiyao for a thousand years and the inheritance and persistence of its brand for a hundred years, learn about modern healthy food and nutrition concepts, and how to manage their own health at different stages of life to achieve a healthy life.