1. Originated from Kang family to practice the “Liuyu” culture.
The Kang family, located in Heluo Area, has engaged in business for generations. By insisting on practicing the ancestral motto of " Liuyu ", it was known as the "living God of wealth in the Central Plains" across the eras of Ming & Qing Dynasties and the Republic of China. In 1901, Empress Dowager Cixi, an important political figure in the late Qing Dynasty, visited Kang’s manor and named the Kang family "Kangbaiwan", making it famous all over the country.
2. Inheriting ingenuity to win the world with integrity
Kang Yusheng passed Huaishantang down to his son Kang Jinlu. Thanks to its sophisticated planting management, unique processing skills, and honest and trustworthy business practices, Huaishantang attracted many merchants from all over the world. Especially, the yam prepared with special techniques was once selected locally as a tribute to the royal family every year.
So far, Huaishantang has been passed down from eight generations and has a development history of 248 years. It was successfully rated as "Henan Time-honored Brand" and "China Self-owned Brand".
3. Innovating skills to revitalize century-old brand
Mr. Kang Mingxuan, the eighth generation inheritor of Huaishantang and the president of the Huaishantang Company, has gradually improved the planting and processing skills of the four major Huaiqing medicines by inheriting the tradition. At present, Mr. Kang Mingxuan acts as the representative inheritor of the provincial intangible cultural heritage project (planting and processing of the four major Huaiqing medicines) in Henan Province.
In terms of planting, Mr. Kang Mingxuan, by working with Wenxian Agricultural Science Institute in 2009, improved the original "chicken bone-lke yam" and carefully cultivated the "Tiegun" brand yam, which was registered as a trademark for protection.
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4. Strengthening the healthy regimen tourism to make the brand inherit for another 100 years
Under the background of the Healthy China Initiative, Huaishantang will build the Huai Medicine Museum and the Huai Medicine-based Health Experience Base to strengthen the development of the health tourism market, promote Huai medicine culture and intangible cultural heritage skills through interactive experience brought by film and TV works, theme blocks and cultural and creative products, so as to drive more people to achieve common prosperity, bring health care to more people, and let the brand inherit for another 100 years!
Why has Huaishantang been passed down for centuries?
The Kang family in Heluo Area, with the ambition of earning the wealth of the world, started its business in the Ming Dynasty, gradually prospered in the early Qing Dynasty, and entered its heyday in the reign of Qianlong. The Business spanned the three historical periods of the Ming, Qing and Republic of China, making the twelve generations rich for more than 400 years. It is rich in Henan, Shandong and Shaanxi provinces. Ships traveled in the six rivers of Luo, Huang, Yun, Yi, Jing and Wei. The Kang family had thousands of hectares of fertile land and wealth is beyond count.
In the 38th year of the reign of Emperor Qianlong of the Qing Dynasty (1773 AD), Kang Yusheng, a native of former Suri (now Kangdian Town, Gongyi City, Zhengzhou) in Henan Province and the tenth descendant of the Heluo Kang’s family, admiring the reputation of Huai medicine, crossed the Yellow River and removed to the Leng Village in the southwest of Huaiqing Prefecture (now the Leng Village in the southwest of Wenxian County, Henan Province), began to engage in planting, processing and trade of Huai medicine, and established firm titled "Huaishantang".
Today, with a history of 248 years, the Huaishantang brand has been a time-honored brand in Henan and a self-owned brand in China. The eighth generation inheritor of Huaishantang is Kang Mingxuan. Generations of inheritors of the Kang family have always adhered to the ancestral motto of "leave adequate leeway“ and the business purpose of honesty and trustworthiness, and fair operation. At the same time, they have always adhered to the traditional processing skills of traditional Chinese medicine, and produce fine yam with the craftsman spirit.
Huaishantang adheres to the ancestral precept of “leave adequate leeway”, inherits the thousand-year dietary regimen and the century-old intangible cultural heritage skills, innovates the four-season dietary regimen product service system, and carries forward the thousand-year Huai medicine culture, to communicate the century-old ingenuity spirit, boost the Healthy China Initiative, and serve modern good life with the mode of "professional dietary regimen + health education + health tourism".
Trends
Media Report
2023
03-02
Tel-Phone: 400-619-0391
Address: No. 13 Weifang Second Road, Wenxian Industrial Agglomeration Zone, Henan Province
