Huaishantang

Brand Heritage

1. Originated from Kang family to practice the “Liuyu” culture.

The Kang family, located in Heluo Area, has engaged in business for generations. By insisting on practicing the ancestral motto of " Liuyu ", it was known as the "living God of wealth in the Central Plains" across the eras of Ming & Qing Dynasties and the Republic of China. In 1901, Empress Dowager Cixi, an important political figure in the late Qing Dynasty, visited Kang’s manor and named the Kang family "Kangbaiwan", making it famous all over the country.

 

Brand Heritage

Brand Heritage

 

In the 38th year of the reign of Emperor Qianlong of the Qing Dynasty (1773 AD), Kang Yusheng, a native of former Suri (now Kangdian Town, Gongyi City, Zhengzhou) in Henan Province and the tenth descendant of the Heluo Kang’s family, admiring the reputation of Huai medicine, crossed the Yellow River and removed to the Leng Village in the southwest of Huaiqing Prefecture (now the Leng Village in the southwest of Wenxian County, Henan Province), began to engage in planting, processing and trade of Huai medicine, and established firm titled "Huaishantang".

 

2. Inheriting ingenuity to win the world with integrity

Kang Yusheng passed Huaishantang down to his son Kang Jinlu. Thanks to its sophisticated planting management, unique processing skills, and honest and trustworthy business practices, Huaishantang attracted many merchants from all over the world. Especially, the yam prepared with special techniques was once selected locally as a tribute to the royal family every year.

Over more than 200 years since then, generations of inheritors of the Kang family have always adhered to the business purpose of honesty and trustworthiness, fair operation, and leave adequate leeway. At the same time, they have always sticked to the traditional processing skills of traditional Chinese medicine, and produced fine yam with the craftsman spirit. Therefore, the reputation of Huaishantang became more and more widely spread, so the Kang family was famous for Huai medicine for several generations and became a model of Henan merchants. Gradually, the family operated business in Beijing, Hebei, Shandong, Hubei, Hunan, Guangdong and other places, and established business branches in many places, such as "Heng Chang De" and "Lin Xing Jiu" and others, which also enjoyed a good reputation in the field of Huai medicine.

​So far, Huaishantang has been passed down from eight generations and has a development history of 248 years. It was successfully rated as "Henan Time-honored Brand" and "China Self-owned Brand". 

 

List of inheritors of Huaishantang

Time of establishment and inheritance Name of the enterprise Inheritor Business location Operation mode
G 1 Birth and death unknown Huaishantang Kang Yusheng Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 2 1783-1848 Huaishantang

Lang Lin

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 3 1848-1874 Huaishantang

Kang Mingde

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 4 1874-1912 Huaishantang

Kang Shueru

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 5 1912-1937 Huaishantang

Kang Tongle

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 6 1937-1970 Huaishantang

Kang Yinglu

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 7 1970-1995 Huaishantang

Kang Fuan

Brand Heritage Leng Village, southwest of Wen County Planting, processing, wholesale, retail
G 8

1995 to present

Huai Shan Tong Company (formerly Weikang Company)

Kang Mingxuan

Brand Heritage Industrial cluster area of Wen County Planting, processing, wholesale, retail

 

Brand Heritage

 

3. Innovating skills to revitalize century-old brand

Mr. Kang Mingxuan, the eighth generation inheritor of Huaishantang and the president of the Huaishantang Company, has gradually improved the planting and processing skills of the four major Huaiqing medicines by inheriting the tradition. At present, Mr. Kang Mingxuan acts as the representative inheritor of the provincial intangible cultural heritage project (planting and processing of the four major Huaiqing medicines) in Henan Province.

In terms of planting, Mr. Kang Mingxuan, by working with Wenxian Agricultural Science Institute in 2009, improved the original "chicken bone-lke yam" and carefully cultivated the "Tiegun" brand yam, which was registered as a trademark for protection.

4. Strengthening the healthy regimen tourism to make the brand inherit for another 100 years

Under the background of the Healthy China Initiative, Huaishantang will build the Huai Medicine Museum and the Huai Medicine-based Health Experience Base to strengthen the development of the health tourism market, promote Huai medicine culture and intangible cultural heritage skills through interactive experience brought by film and TV works, theme blocks and cultural and creative products, so as to drive more people to achieve common prosperity, bring health care to more people, and let the brand inherit for another 100 years!

Brand Heritage