Huai Shan tang

Tell the story of Huaishan Yam and do a good job in the cause of Huaishan Hall!


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2021-11-23

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【Summary Description】If you ask which food is a "medicine" that has enjoyed a reputation for 5000 years, nurtured a business group, formed an industry, and incubated a century old brand? I think it must be Chinese yam, or rather Huai yam. If you want to ask who this century old brand is, it is the family of yams and the Huaishan Hall inherited from the eighth generation.

If you ask which food is a "medicine" that has enjoyed a reputation for 5000 years, nurtured a business group, formed an industry, and incubated a century old brand? I think it must be Chinese yam, or rather Huai yam. If you want to ask who this century old brand is, it is the family of yams and the Huaishan Hall inherited from the eighth generation.

The story of Huai yam has been played for 5000 years and continues to be even more exciting. The culture of Huaishan Hall has been passed on for 248 years, and it will be passed on from generation to generation in the future, going abroad and going global. Our historical responsibility is to tell the world the story of the Yellow River bank in the new era, and to create a younger and more dynamic centennial brand for the world!

To the south of Taihang Mountain, to the north of the Yellow River, and to the east of Wangwu Mountain, there is an area shaped like ox horns, known as "Niujiao Chuan". This area was the Huaiqing Prefecture in the Ming and Qing dynasties (now Wenxian, Qinyang, Wuzhi, Mengzhou, and other places under the jurisdiction of Jiaozuo in Henan Province). Therefore, it is also known as Huaichuan. The land here is loose and fertile, with fast drainage, abundant rainfall, excellent water quality, sufficient sunlight, mild climate, and distinct four seasons. The Chinese yam (Dioscorea nipponica), rehmannia glutinosa, achyranthes bidentata, and chrysanthemum produced here are known as the "Four Huai Medicines". With their authentic medicinal materials and miraculous curative effects, they have become the treasures of traditional Chinese medicine culture and have been in the forefront for thousands of years. Among them, Huaiyam is the most famous.

In 734 BC, Duke Huan of Wei presented Huaishan Medicine as a precious item to the Zhou royal family; In 718 BC, the main gift that Duke Xuan of Wei paid tribute to the Emperor of Zhou also included Huai yam. During the Tang and Song dynasties, Huai Dihuang, Huai yam, Huai Niuxi, and Huai Chrysanthemum produced in the ancient Huaifu region were already well-known in China. Through the "Silk Road", merchants of various dynasties successively introduced it to various countries in Western Asia and Western Europe. In the Ming Dynasty, Zheng He brought Huaiyao into Southeast Asia, the Middle East, East Africa, and South Africa. In modern times, it was also exported to Hong Kong, Macao, Europe and the United States. In 1914, at the World Trade Fair held in San Francisco, the United States, and Manila, the Southern Ocean, the "Four Huai Medicines" were exhibited as national medicines, and were praised and praised by pharmaceutical scientists and traders from various countries. It is marketed under the "Iron Ball" trademark in Hong Kong and has been designated as an inspection free product. Foreign pharmaceutical scientists and traders, out of admiration for the efficacy of the "Four Huai Medicines," call them "Chinese Medicines.". (Excerpted from "The History and Culture of Huai Shang", a series of books on the development history and case studies of Henan merchants edited by Cheng Feng, Henan People's Publishing House, August 2007, 1st edition)

Huai yam is a precious medicinal material that can strengthen the spleen, stomach, liver, and kidney, and has been widely used by doctors throughout the ages. In the Treatise on Typhoid Diseases and Miscellaneous Diseases by Zhang Zhongjing, a famous doctor of the Han Dynasty, there are famous nourishing and anti aging formulas such as dioscorea pill (yam pill). In particular, the Jinkui Shenqi Pill, made from Huaiyam, is still in use at home and abroad today. During the Yonghui reign of Emperor Gaozong of the Tang Dynasty (650 AD), a large-scale plague occurred in the Huaichuan area. Sun Simiao, the King of Medicine, used four major Huai drugs to prepare Tusu liquor, which quickly stopped the epidemic of plague. During the Republic of China period, Zhang Xichun, a medical expert, had a special liking for Huaishan medicine. He skillfully used yams to save lives, or to make Congee, or with other herbs, to treat all diseases of weakness and weakness. Zhang Xichun used raw yams 320 times in his book "Medical Comprehension to the West", combining yams with other traditional Chinese medicines to form 51 prescriptions. In Chinese medicine, the most widely circulated and influential prescription known as the first prescription of traditional Chinese medicine is Liuwei Dihuang Pill. The most important ingredients of Liuwei Dihuang Pill are Huaiyam and Huaidihuang.

During the Ming and Qing dynasties, Huaishang promoted Huaiyam to the whole country and even Southeast Asia. In history, the Huaiqing Commercial Group, consisting of merchants from Hanoi, Wuzhi, Mengxian, Wenxian, and other counties in the Huaiqing Prefecture of Henan Province, is known as the "Huai Shang" and "Huai Gang.". According to historical records, as early as the late Ming Dynasty, the production and sales of Huai medicine in Huaiqing Prefecture had formed a scale, with pharmaceutical merchants from eight counties under the jurisdiction of the prefecture setting up pharmacies in the Fucheng (i.e., Qinyang County). By the middle of the Qing Dynasty, the number of traditional Chinese medicine stores in the city had grown to more than 100, with dozens of giant merchants opening branches nationwide, such as Huaishantang, Lin Xingjiu, Du Shengxing, Xie Shengquan, Hengchangde, and Baohetang. The biannual Qinyang Yaowangmiao Medicinal Materials Conference attracted merchants from all over the world to trade, and the "Huaiqing Pharmaceutical Capital" became one of the four major pharmaceutical capitals in China.

In the Ming and Qing dynasties, Huaishantang was a company specializing in the cultivation and processing of Huaishan yam. In the 38th year of Qianlong's reign in the Qing Dynasty (1773 AD), Kangyu, the tenth generation of the Heluo Kang family, worshipped the name Huai Yao. The family crossed the Yellow River and moved to the southwest cold village of Huaiqing Prefecture (now the southwest cold village of Wenxian County, Henan Province). They began to engage in Huai Yao cultivation and processing trade, and established the "Huaishan Tang" business name. Kang Yusheng passed on to his son Kang Jinlu. Due to his exquisite planting management, unique processing skills, and honest and trustworthy business practices, he has attracted numerous merchants from all directions. The yam produced by special techniques is selected as a tribute for the royal family every year.

In the history of more than 200 years since then, generations of inheritors of Huaishan Hall have been fair in business operation, honest in both old and young, "keeping surplus" in everything, taking everything as true, adhering to traditional Chinese medicine processing techniques, and refining precious yams with the spirit of craftsmanship. The name of Huaishan Hall has become more and more popular, becoming a model of Huaiyao Aristocratic Family and Henan merchants. Business has gradually expanded to Beijing, Hebei, Shandong, Hubei, Hunan, Guangdong, and other places, and branch offices have been established in various places. Branches under Huaishantang, such as "Hengchangde", "Linxingjiu", are also renowned in the Huai medicine industry.

Why can the Huaishantang brand be inherited for eight generations without stopping, and survive 248 years without failing? What are the cultural genes that enable Huaishan Hall to inherit and develop?

1. Inheritance of the ancestral motto "Remaining Surplus"

The remaining plaque is the treasure of Kangwan Manor. "Remaining surplus" is also the cultural core passed down from generation to generation by the Heluokang family.

Remain surplus, not to use ingenuity to return to fortune;

"Leave a surplus and give it back to the imperial court;";

Remain a surplus and not exhaust the wealth to repay the people;

"If you have enough left, you will not be able to repay your descendants with all your blessings.".

"To leave a surplus and not use all the ingenuity to return to nature" is to advocate that people should not play games with nature, and that artificial ingenuity should be subject to natural creation, respect nature, conform to nature, and coexist harmoniously with nature.

"Remain enough to repay the imperial court" means taking into account personal interests, family interests, and national interests. The development of individuals and families cannot be separated from the overall environment of the country and the times. It is necessary to always cherish gratitude for the times and the country, and know how to give back.

"If there is surplus left, the inexhaustible wealth will be returned to the people" tells us that wealth is taken from the people and ultimately used by them.

"If we have enough to spare, we will not make the best of it to repay our future generations." It warns us that in order to achieve sustainable development, we should not only focus on the present moment, nor seek temporary benefits to cut off the path of future generations' development, but also create a good development environment for future generations.

"Remaining Surplus" culture is essentially the Confucian "moderation" culture, which is used at both ends, impartial and just right. "In everything, we must not overdo it, never overdo it, never do it completely. We must take into account the interests of others, the country, and all things in nature. We must love ourselves, love others, and all things in the world. We must also take into account the present and future, and achieve sustainable development.".

2. Inheritance of business culture

For business, the Kang family has risen to the level of "Tao", inheriting a culture of "business Tao". The core of business ethics is embodied in two couplets.

There is a couplet outside the Zhanfang Branch Hall of the First Courtyard in the Zhanfang District of Kangwan Manor:

Business is invisible, business is human,

Commodity Tangible commodity is human character.

Business is humanity. Everything should be "people-oriented". Products should be based on human needs and create value for users. Service requires empathy, thinking about what customers want, starting with details, and continuously optimizing the service experience. Management should be humanized, taking into account human needs, to shape, move, and unite people.

Commodity is character. Whether a product incorporates craftsmanship and conveys a spirit is not only related to its tangible quality, but also the genetic code that wins the emotional and spiritual recognition of consumers. This is the same as the current IP-based products, and is the early germination and source of this idea.

There is a couplet outside the Dunchong Xinyi Hall, the first courtyard in the trestle area of Kangwan Manor:

The law of man, the law of the earth, the law of the Tao, the law of nature,

Sincerity leads to trust and trust, making friends, living and making money.

The perfect combination of Taoism and Confucianism requires that heaven, earth, and people follow the Tao, and business is no exception. Integrity is the "Tao" of business. The commodity economy is a trust economy, where trust is the foundation and the biggest cost and asset. "Normally, relying on honest management and fair dealing between the young and the old, the Heluokang family can survive the Ming, Qing, and Republic of China eras, and the Huaishan Hall can survive the 258 years and eight generations of inheritance.".

In the 21st century, people's living standards have greatly improved, and their material and cultural lives have become richer. At the same time, with the accompanying accelerated pace, increased stress, and irregular lifestyles, coupled with various factors such as food safety and environmental degradation, people are still facing significant health problems. According to the 2018 China National Health Big Data Report, 80% of students have poor nutritional quality at breakfast, 70% of Chinese people are at risk of death from overwork, 76% of white-collar workers are in sub health, with a prevalence rate of chronic diseases reaching 23%. There are about 270 million people with hypertension, about 200 million people with overweight or obesity, about 160 million people with dyslipidemia, and about 120 million people with fatty liver disease, with an average of one person suffering from cancer every 10 seconds, On average, one person suffers from diabetes every 30 seconds, and at least one person dies of cardiovascular and cerebrovascular diseases every 30 seconds. All these figures tell us a reality that cannot be ignored: the national health situation is worrying, and the national health problem has become the biggest obstacle affecting the happiness of hundreds of millions of families and the healthy development of the national economy. Without national health, there can be no comprehensive well-off society. The issue of national health has aroused great national attention. In October 2013, the "Several Opinions on Promoting the Development of Health Service Industry" was released, elevating the big health industry to an important position in the national strategy. In October 2015, the Fifth Plenary Session of the 18th Central Committee clearly proposed the task of promoting the construction of a healthy China, elevating "healthy China" into a national strategy. In October of the same year, as the action plan for building a healthy China, the "Healthy China 2030" Planning Outline was released, and the top-level design for building a healthy China was basically formed. In July 2019, the "Health China Action (2019-2030)" and other relevant documents were issued, focusing on the two core areas of disease prevention and health promotion, proposing to carry out 15 major special actions to promote the transformation from disease treatment as the center to people's health as the center, and strive to ensure that the people do not get sick and become less sick.

Traditional medicine is an important carrier of excellent traditional culture and plays an important role in promoting mutual learning among civilizations and maintaining people's health. In the Healthy China Strategy and the Healthy China Action, it is necessary to protect, inherit, and develop the treasure house of traditional Chinese medicine left to us by our ancestors, adhere to the principle of making the past serve the present, and strive to achieve the creative transformation and innovative development of traditional Chinese medicine health preservation culture, so as to integrate it with modern health concepts and serve the people's health.

"Exquisitely refining precious yams and wholeheartedly serving human health" is the unchanging historical mission of Huaishan Hall for a century. In the context of the new era, based on the foundation of Huai medicine, Huai Shan Tang inherits the ancestral precept of "remaining surplus" and the spirit of business ethics, and proposes the development concept and action program of Huai Shan Tang under "Healthy China".

 

1. Development philosophy

Follow the principles of Shanggong Qihuang and respect the beauty of authentic species

Observing the beauty of inheritance over a hundred years and practicing the method of feeding and nourishing in four seasons

Outside: treat people's health, and inherit the essence of traditional Chinese medicine's culture of "treating diseases before they get sick", disease prevention, and health care;

Full of respect and awe for the authentic Huaishan medicinal plants, and with the attitude of "using Huaishan medicinal plants as medicine", we strive to make the best use of everything and maximize the health and wellness value of the species.

Using the ancient method of stir-frying bran and Kangshi Huaiyao techniques inherited from eight generations, inheriting and inheriting the cultural heritage of the spirit of the Shang Dao and the ancestral precepts of "remaining surplus", focusing on the Chinese yam and the "Chinese yam+" four season food and nutrition industry, making it bigger and stronger, and using food and nutrition methods and programs to serve modern human health.

2. Programme of Action

Serving the health of the whole family through the Four Seasons Food and Nutrition Program

Empowering the world's partners with yam health education

For C-end users, Huaishantang uses the Five Accumulated Whole Life Cycle Health Theory and the Four Seasons Diet and Nutrition Program developed based on it to serve people throughout the entire life cycle, from pregnant women to children, to adolescents, youth, middle-aged, and elderly, and to care for the health of the entire family.

For B-end channel customers, Huaishantang uses professional health education to empower partners, making channel merchants more professional in Huaiyao's health, and allowing channel merchants to use professional community services to win over consumers.

Huaishantang, a brand enterprise with a century-old inheritance in the entire industry chain of Huaiyao, is full of awe and confidence in a species that is truly native and has a similar origin in medicine and food. With the initial intention of serving the health of all mankind and benefiting everyone, under the era background of the Healthy China Strategy and the Healthy China Action, one hand is cultural inheritance, the other hand is technological innovation, and with great ambition, an industry is constantly expanding rapidly, A healthy lifestyle is rapidly becoming popular!

Kang Mingxuan - a person who drives and works day and night for human health

On November 10th, 2020, in Huaishantang Factory Area, Wen County, Henan Province